Live Shopping in 2024: How Live Streams Are Shaping Consumer Purchases
In 2024, live stream shopping has exploded in popularity, transforming the way consumers discover and purchase products. What began as a niche trend in e-commerce has now become a global phenomenon, merging entertainment, social interaction, and real-time purchasing in one seamless experience. Platforms like Instagram Live, Facebook Live, TikTok, and YouTube are leading the charge,…